How To Make Money By Blogging
Want to blog? We will show you how to get started, how to find your place, and how to make money by blogging!
While blogging isn’t the easiest way to make money, the main benefit is that everyone can do it – all you need is to have something interesting to say, and enough patience and dedication to build an audience. But have you ever ever puzzled how bloggers make their dough?
Creating a blog is one of those things that people always say they are going to do, but never object to. If this is your case, our guide will suggest a concrete action plan that you can use to launch your blog and turn it into a profitable activity.
How to start a blog?
Starting to blog can seem a bit like a minefield, especially if you don’t have a lot of technical knowledge.
To create a blog, you have two main options: you can use a free blogging platform or create your own website. We’ll explain both to you, explaining their pros and cons, so you can make the right decision for yourself and your blog.
1- Free blogging platforms
Great for: casual bloggers and those who are not interested in making money from their blog
Advantages: super easy to install and completely free.
Cons: Limiting customization and uploading of videos/images, you often cannot place ads or use affiliate links, you cannot create a custom URL and the platform retains the right to delete your blog.
There are many platforms that let you create a weblog without cost. You might be up and working in minutes, and it does not require any technical information, it is so simple as organizing a Facebook profile.
If you are not interested in making money by blogging, this might be fine for you.
However, if you are really serious and want to make money by blogging about blogging, a free blogging platform can be very burdensome. You will only be able to customize to a limited extent, and your blog will have a storage limit that could affect your ability to download videos and images.
Also, your blog URL will look like “www.yourblog.wordpress.com” – you won’t be able to get rid of the branding of the blog platform.
Although some options make you money, most free blogging platforms do not allow you to place banner ads or affiliate links on your site, which are essential sources of income for most. bloggers.
However, if none of this is bothering you, here is an overview of the best free blogging platforms:
WordPress.com: Not to be confused with WordPress.org which allows you to create your own website, WordPress.com is a free and easy to use blog hosting service. However, you will need to accept WordPress ads and branding unless you pay a monthly fee and cannot place ads on your site. Customization and expansion options are also limited.
Blogger: This is Google’s free blog hosting service. Its use is incredibly simple. However, the design options and customization are very limited and there are few if you want to add new features.
Medium: With Medium, the emphasis is on writing rather than design, and it is used by many journalists, writers and experts. It’s a great way to connect with a particular community and promote yourself to that community, but you can’t advertise and it’s difficult to build your own personal brand.
Tumblr: This is a micro-blogging platform. a blog and a social media account. Social media and sharing features are integrated, which is useful for blogging videos, GIFs and images. Again, there aren’t a lot of customization or design features here.
2- Create your own website
Ideal for: dedicated bloggers and those looking to make money by blogging
Benefits: Full control over design and customization, your own custom URL and the ability to use affiliate ads and links as you see fit.
Cons: You will have to pay – first for your domain name (URL), then for hosting, but we have some tips to help you keep costs down.
If you are not tech-savvy, it may seem scary enough to build your own website, but it’s actually easy to do and you can build one in just 20 minutes!
With your own website, you can create your own personal brand (with your own URL), and your blog will never be deleted from the platform. You will own the site and retain full control.
Keep in mind that the appearance of your blog can have a huge impact on your readership: you want to create an engaging, easy-to-read platform and keep readers coming back.
Enough to blog
This can be the easiest or the hardest part of starting your blog.
The most important thing at this point is to choose a niche to own and call yourself an authority. The biggest mistake new bloggers make in such a crowded blogosphere is to create a blog without trying to do something interesting or offer something different to readers.
For example, if you are interested in fashion, instead of becoming an ordinary blogger, why not combine your love of fashion with your great concern for the environment by creating a blog that focuses on clothes that are concerned with environment instead?
There are literally millions of bloggers covering just about every topic – your challenge is to find something original!
The worst factor you are able to do is “Oh, this is my blog and I’ll tell you about things I like”. Unfortunately, the readers of your blog are not really interested in your identity (well, not yet). they want to know what you can offer them that will make them more informed/better dressed / better in life / a better cook, etc.
But all of that is simpler stated than finished. To enable you to get began, listed below are a few of our prime ideas for locating your area of interest when you’re having hassle:
Look at other blogs – This needs to be your first port of name. What is the most popular? But more importantly, what is missing? Find the gaps in the market that no one covers.
Use Google – What Are People Looking For? Use Google’s steered searches and autofill to discover sure subjects and the kind of info customers are in search of. If they search for it, it means there is a demand.
Search the forums for common FAQs – Forums are the places people go when they can’t find the answer to their questions anywhere else. What are people asking? What do they need advice/help on? This will show what interests people and what is lacking information available on
Keeping up with current trends – What’s in the media? It is good to choose a topic that lasts a long time in order to make better money by blogging (you do not want something that will fall into fashion), but if you can use a trend very early, you can quickly establish yourself like an expert before everyone else.
Think of different types of content – Could you make tutorials / how-to guides? Helpful? Interviews? Lists? It might not be what you write about, however the way you write that units you aside.
Identify your own interests and passions – While all of the above is important, there is no point in deciding to write a blog about something that doesn’t interest you. You will get bored shortly and other people will discover your lack of enthusiasm. Be sure to write about something you care about.
How To Increase Your Blog Traffic
So you’ve spent a lot of time and effort building your own website, you’ve come up with a topic that has only argument and where you’ve published your first articles – but where are all the readers?
You can’t expect people to magically find your blog and start reading it – you have to promote it! It is not easy and it takes a lot of work and dedication, but here are some crucial tactics:
As in any business these days, you probably won’t be noticed if you don’t have a social media account. We recommend setting up pages/accounts for your blog on Facebook, Twitter, Instagram, Snapchat, and even LinkedIn (you are essentially your own business, right?). Design these accounts in a color scheme/theme similar to that of your blog so that your brand is consistent and easy to recognize.
Use them to promote new articles and identify other bloggers /influencers/companies who may share your content and help it reach an even wider audience.
You can also use paid ads to help your blog reach a wider audience, or run a contest to generate more “likes”. Once you have subscribers, keep them interested by posting regularly (not just for new blog posts).
2- Connect with other bloggers
Make yourself known to those who blog on topics similar to yourself. Although you are technically a competitor, you will probably be pleasantly surprised by the support provided by the blogging community.
Many bloggers even have a “links” page on their site, which they use to link to many friends in the community (in exchange for a link on your own blog, of course!), Which will facilitate greatly your referencing (that is to say search engine optimization – probability that your blog appears in Google searches).
If you sign up and share their content, they’ll likely return the favor – you can even work on some collaborations!
3- Jump on the reports
If something is going on in the news that is related to your niche, get involved. This is what we call “news reporting” and it can be a pleasure to give you great exposure!
For example, let’s say you are a blogger specializing in cooking. An article in the press indicates that research has revealed that gluten is much worse for health than previously thought: the world of bread and pizza is collapsing.
But this is your chance to shine since you’ve been preaching this on your blog for ages! (Warning: this report is completely fabricated – we know nothing about the benefits of Paleo).
Use this news to help you promote your blog. Go to social media and say your word (using several appropriate hashtags, of course), get involved in discussions and even contact reporters to let them know you’re available to comment.
If you are really good at owning your niche, journalists could even come to you!
Creating viral content will help you reach a new market and increase your readership. Again, we understand that it is not that simple!
To create viral content, it is essential to tap into controversial or highly discussed topics related to your field of niche blogs (as you can imagine, it is very often media hijacking, as mentioned above -above).
Since this is your niche, you will be passionate about and have opinions on it, so you can post a review that people want to read and share with their friends – taking turns attracting a crowd of new readers brilliant!
How to make money by blogging?
Now let’s get to the cool stuff: how bloggers make money! Monetizing a blog takes time and is very dependent on your good reputation. The more followers/readers you have, the more attractive you are to advertisers – simple than that!
To make a decent income from blogging, you need to have multiple streams of income from different sources and through different means.
You may not be too impressed at first with some of the numbers you see online (we usually talk about pennies), but that’s the nature of blog monetization: the more readers and clicks you get, the more money you will make by blogging.
Affiliate links are links that you can embed in your blog text that allows you to earn a small commission each time a reader clicks on a site and spends money.
The links will lead readers to a brand’s website and you will receive thanks for sending some of your adorable readers to their site (or for being “affiliated” with the brand, so to speak).
The key is to be authentic with this – write reviews/articles with your honest opinions and don’t encourage your readers to buy something if you think it’s not a good product.
You can make a difference by providing space on your blog for brands to make themselves known to your readers.
For example, banner ads appear at the top of the page and the sidebar ads (you guessed it!) Are the ones that appear on the side of your blog content.
You can invoice them in two ways. PPC (pay per click) means you will get a fixed payment for each of your readers who click on the ad, while CPM (cost per thousand – M being in Roman numerals per thousand) means that you are negotiating a fixed payment per tranche 1000. “impressions” of the ad.
As mentioned, PPC and CPM rates may seem low, and they are often low – but the more readers you have, the higher the clicks (and pay)!
Newsletter sales area
It’s also an option to charge a brand for ad space or a mention in your weekly / monthly newsletter (if you have one!).
However, you will need to create a decent size mailing list for brands to accommodate.
Advertisements and Sponsored Content
Infomercials are basically article or blog ads. So, for example, Adidas offers a new line of swimwear and your blog is a popular sports fashion blog. Adidas may offer you a fixed payment for, say, 500 words plus four images of their products in your blog post.
They’ll even add a few affiliate links so you can earn extra money on every click, and to top it off, you’ll keep the swimmer that was sent to you!
Advertising is the easiest way to make money fast, but to be approached, you have to be profitable for a brand.
This is why it is useful to have a powerful niche audience (because the readers of a fashion blog on female sport are much more likely to want to buy something from the new range of Adidas than those of a generic fashion blog).
Social media posts
If you have a strong presence on social networks (in fact, some people make a career out of blogging only on Instagram!), Then you will be very attractive to brands. You can bill by post / re-post and the fees can be surprisingly high.
First you will have to work hard to create your followers – your “social proof” (or the number of people following you on social media) is considered by brands as proof that readers will like what you publish about them. .
From time to time, members of the press (or even brands that have their own blog) contact you if you are a particular authority on a given subject, asking you to make a small appearance on their site.
For example, if you are very familiar with cooking on a shoestring budget, a newspaper may contact you and ask you to contribute their cooking magazine with affordable recipes.
This is where establishing your niche and sharpening is useful! Become an authority on your subject and the opportunities to make money will eventually come.
Work with an agency
Believe it or not, blogging has become so popular in the advertising world that agencies exclusively have popped up all over the store.
Working with an agency can be lucrative and provide you with security, but you have to have a really decent clientele to be recruited in the first place.
The agency fees are also incredibly high, which means that only the biggest brands can afford to work with you and small independent businesses will be scared.
Depending on the type of blogging business you are targeting, this may or may not be beneficial to you. If you use the example of ethical fashion, signing an agency would probably prevent you from working with small independent designers.
Selling digital products
If you have skills or advice to offer, you can also charge a fee for accessing e-books, video tutorials, courses or workshops.
For this option to work, you must be able to demonstrate that you are extremely good at what you do, or that your content has proven to be extremely valuable. It is not easy
It can be quite difficult to convince online communities to pay, as people tend to think that everything online should be free. Worth a try though, right?
Use your blog as a springboard
Another way to make more money from your blog is to use your blog to promote your own business or even get a job.
If you’re one of the growing number of people starting their own business or selling material online, your blog is the perfect platform to promote what you have to offer (even if you don’t go too far, or you will put readers off).
You can also use your blog as a kind of online profile to boost your credibility and get you a good job.
Think of it this way: your blog is like your personal small enterprise. By displaying potential employers that you are able to do it efficiently, you present that you’ve got an entrepreneurial spirit and which you can succeed to succeed.
Are you an expert blogger and do you might have any suggestions for incomes more cash than you want to share? We would love to hear them! Feel free to comment below or contact us.
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